Posts

Send Out Some Mystery Shoppers

Image
Do you know what the client experience is like in your salon or spa? You likely think you do, but do you really know? What about your competitors? Do you really know what goes on with the competition? Do you excel or fail at phone services, front desk, pre-booking, product sales, consultations? Where can you improve? Mystery Shoppers are a wonderful way to gain a little additional insight.  This can be very complex or a rather simple and straightforward process. It just depends upon how much data you’re trying to gather and compare.  There are many professionals you can hire to help with this, but if you have time, you can also keep it simple and do it yourself. Just be sure to keep the scope of the study to what you and your mystery shoppers can actually handle. Don’t overlook the value of this process. Don’t just do it once, either. Repeat the process regularly and make sure you’re performing the way you think you are. About the Author:Zane Hagy is a PR and marketing professional, w…

Herd Those Cats (Or, Collect Those Social Media Logins)

Image
Sometimes, the best advice we can get is something we already know. This is one of those times. You know the importance of all your passwords and login information. That said, I’m willing to bet that you don’t have them all stored in one location or you don’t know exactly who has access to all your online accounts (Facebook, Google Places, Yelp, Instagram, Snapchat, Blog, etc.). When someone hires my firm to help with marketing and public relations, at least half the time it takes weeks to get access to all the social media accounts.  Save yourself a lot of future headaches, and collect your passwords now and store them somewhere safe. This is a great time to review each of those accounts to see who  has access to your data. Odds are, you’ll find yourself removing people that haven’t even worked for you in quite some time. Don’t wait for an emergency to start this process. Do it now, before there’s a reason, and I guarantee there will come a time that you’ll be very glad you did.  Abo…

Don't Market to Yourself

Image
Remember that commercial that pops up all the time, and you wonder how on earth a commercial that bad could keep running? It runs because it works. As much as we hate to admit it, most things simply aren’t marketed directly to us. Following this example, it’s important that we remember the simple fact that we’re not marketing to ourselves, or even to people that are necessarily like us. We may be very much in tune with what our target market’s wants and needs are, but by default--we aren’t the same people we’re marketing to. They have different wants, needs, life experiences, and a very different understanding of the messages we are trying to convey. Make sure all the messages you develop are created in a way that they appeal to the people you want in your salon. Think of the core messages you are trying to convey, think of your actual audience, and go from there. And remember, if you love it, that doesn’t mean anyone else will. 
About the Author:Zane Hagy is a PR and marketing profes…

Valise Suite releases YourXpert, a fully functional and learning Virtual Assistant artificial intelligence software for any web site

Image
KNOXVILLE, TN (October, 2019) – Valise Suite is proud to announce the release of YourXpert, a fully functional and learning Virtual Assistant artificial intelligence software for any web site. With a true plug and play capability, and easy to navigate dashboard, YourXpert is a patent pending truly learning artificial intelligence package that will allow enhanced customer service without dedicated staff time.
YourXpert’s patent pending, Virtual Assistant offers a plug and play solution that empowers businesses to tailor the VA’s behavior and output to their requirements. We offer businesses a unique opportunity to align the personality of their VA with that of their brand and business culture. Then ultimately gives a business the ability to create a more consistent problem-solving process. YourXpert remembers interactions on the website, and the result is a syndication knowledge base that can be deployed immediately, with very little effort on the business’ part.
“We use dynamic langua…

Instagrammable Moments in 5 Easy Steps

Image
The Instagram selfie trend isn’t going away anytime soon. Changes are on the horizon that may impact usage, but for now, we can expect our clients to be taking pictures of themselves almost everywhere they go. Of course we love it when happy clients post selfies from the salon. But, if you think about it, are you as happy as you could be with the images you see posted? If your loyal fans are going to be taking these photos anyway, which we want them to do, let’s make sure we make it as easy and fun for them as possible. The better they look, the better your salon looks. Create ‘instagrammable’ moments: Dedicate a space: Be certain the space behind the photos looks the way you’d like, maybe a logo wall or special visual that is uniquely related to your business. Have props: Fun props help get creativity going, you can just keep a random box of toys and props handy, be creative, Correct the lighting: Are your salon selfies being taken from a well-lit area? Ring lights are fairly inexpensi…

Buy the expensive whiskey

Image
Time will pass. The things we worry about will pass. Some of the things we want desperately will come our way, and some will not. Things we aren’t worrying about will blindside us and leave us temporarily devastated, this too will pass. The good is never as good as we imagine, and the bad is never as bad as we fear. Our health may hold, it may not. We may have 50 years ahead of us, we may cease to exist before the day closes. We have to make decisions we can live with, whether others understand them or not. Let one of these decisions be to buy the good whiskey. Trust me, there is a difference. When your days are gone, know you’ve helped others…but also done a few things for yourself.

Living: Dead or Alive

Image
Life means something different at 48 years of age than it did just a few short years ago. I’ve started to ponder more frequently what the next years will look like.

I’ve developed a sense of safety and routine in my little box. I do things that many would be terrified to do, but they no longer terrify me. I see things that once looked boring to me, they no longer look boring.

I’m pretty sure I can find a way to enjoy the rest of my years in this box if I need to….but if I do, am I alive or am I dead? Or am I neither?